WDW CREATIVE STUDIO

Studio
WDW Creative Studio, Stockholm
Period
January – June 2026, internship
Role
Design intern

The studio

A Stockholm branding agency for lifestyle brands.

Two of my bigger projects there have their own pages: YAY YAY and Staropramen. This page collects the rest.

What I did

Sketches, visual research, ideas for campaigns and brand activations, and presentations. The designers and project leads took most of the work to its final form.

I also ran user tests on WDW’s own website and presented UX improvements to the team. Some of them were built.

Tools I used

A mix of projects

LeoVegas Mobile Gaming Group logo, a gold lion head above the wordmark, on a dark gradient fading into orangeNew logo
Old LeoVegas logo on orange next to the new gold lion logo on a dark backgroundBefore and after
Hårologi Rebuild shampoo, conditioner and cure in brown and dark green bottles with the new dark green labels
Bisou moodboard: an old wooden apothecary with glass cabinets, an ornate wine shop window, vintage potion labels, a pink door hanger, a burgundy rhode phone case and burgundy boxes with gold foilMoodboard
Bisou identity explorations: a colour palette from light grey to burgundy, label frame shapes, and four square layouts with a vertical bisou wordmark and a lip shape on brown and burgundyColours and label shapes
Burgundy Bisou peptide lip balm tube next to its flat label design with a large vertical pink bisou wordmarkConcept, burgundy
Two pink Bisou peptide lip balm tubes next to the flat label design: the bisou wordmark, a small lip icon and a dark arched label reading French soul. Korean science.Concept, pink
Waynes Coffee identity: blue and cream wordmarks, a colour palette, a wavy blue pattern, a round Made in Sweden badge and a sweatshirt with the line The only thing better than coffeeFinal identity
Pattern sketch of coffee beans in navy blue: filled beans on white above, and white outlined beans on navy below
Print ad: The official beer of the Stonewall Inn, with a rainbow-striped alcohol-free Stonewall Inn session IPA can and a glass of beerPrint ad
Print ad: This is Brooklyn. Smooth. Fresh. Proud. A Stonewall Inn alcohol-free IPA can and a glass of beer on purple with rainbow stripesPrint ad

What I learned

How a studio takes an idea from brainstorm to client presentation, and how to adapt to very different brands.